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The Business of Motivation

Motivation at work is critical. It’s the engine of behavior and decision making. Put simply, it explains why we do what we do. It’s why, in 2024, Forty1 decided to engage over 2,600 employees in large organizations across the US and UK in the biggest study of motivation in the workplace to date…

In The Business of Motivation, we explore where workplace motivation comes from and the effects it can have on performance. We provide insights into what we believe are the essential components of a strategy to build and maintain high motivation. And, we introduce the tools to help you implement a tailored plan for your own organization.

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