Shaping consistent and compelling employee experiences, fit for the modern world, that answer the questions ‘why join’ and ‘why stay
Our relationship with our employers have changed significantly. Employees have vocalized what matters: flexible work, job security, fair compensation, support for wellbeing, and a greater sense of purpose in their work. And employers need to work hard to attract, retain, motivate, and inspire the workforce their business needs to thrive.
That’s why the Employee Value Proposition (EVP) has never mattered more. In the modern world of work, your EVP must be more than a recruitment marketing campaign or a good-looking website. It must become the go-to tool leaders use to shape consistent and compelling experiences for candidates and employees. For organizations with a large and diverse workforce, a “one-size-fits-all” employee proposition is just not going to work. Today’s best EVPs need to be grounded in a common truth, but flexible enough to connect with needs of a diverse audience.
We believe an EVP must be seen, heard and experienced – a people-centered promise that’s brought to life through regular, inspiring, immersive experiences that enable people to be happier, more engaged, more connected and more fulfilled at work.
It must be designed to help organizations revitalize their employee and candidate experience so they can become a true magnet for talent. For us, an EVP is an articulated proposition that’s augmented by our experiential design principles to ensure the promise becomes an everyday reality.
Examples of how we’ve provided EVPs that have been seen, heard and experienced.
The challenge To highlight everything our client has to offer current and future employees, with a particular...
The challenge To develop a unified core people proposition that would help an incredibly large, complex and diverse...
Explore our original thinking, articles, reports and news connected to our EVP work.