EVP
Shaping consistent and compelling employee experiences, fit for the modern world, that answer the questions ‘why join’ and ‘why stay
Insight
Our relationship with our employers have changed significantly. Employees have vocalized what matters: flexible work, job security, fair compensation, support for wellbeing, and a greater sense of purpose in their work. And employers need to work hard to attract, retain, motivate, and inspire the workforce their business needs to thrive.
That’s why the Employee Value Proposition (EVP) has never mattered more. In the modern world of work, your EVP must be more than a recruitment marketing campaign or a good-looking website. It must become the go-to tool leaders use to shape consistent and compelling experiences for candidates and employees. For organizations with a large and diverse workforce, a “one-size-fits-all” employee proposition is just not going to work. Today’s best EVPs need to be grounded in a common truth, but flexible enough to connect with needs of a diverse audience.
Experiential EVP
We believe an EVP must be seen, heard and experienced – a people-centered promise that’s brought to life through regular, inspiring, immersive experiences that enable people to be happier, more engaged, more connected and more fulfilled at work.
It must be designed to help organizations revitalize their employee and candidate experience so they can become a true magnet for talent. For us, an EVP is an articulated proposition that’s augmented by our experiential design principles to ensure the promise becomes an everyday reality.
Using our smart listening tools, we’ll create psychologically safe spaces where talent and employees can share what they want, what works, and what doesn’t.
Using our deep understanding of human psychology we can shape and align the EVP, priming the right behaviors and attitudes to deliver long-term impact.
We’ll connect the iconic elements of the business with flexible elements that can be dialed up and down to ensure the promise resonates with different people.
We’ll create a compelling creative platform, with a distinctive position, engaging visuals and tone of voice that resonates with your audiences.
We’ll develop experiences in the moments that matter – from onboarding to leaving – supported by brilliant assets and adaptable toolkits.
Application
With the right ingredients in place, we can deliver an experiential EVP that becomes a powerful business tool, one that’s designed to enable:
- Talent attraction teams to deliver authentic and distinctive candidate experiences that stand out from the crowd
- HR Teams to shape the experiences that define the key “moments of truth” on the employee journey
- Communications teams to deliver clear, compelling and consistent brand experiences that resonate with candidates and employees
Our Work
Examples of how we’ve provided EVPs that have been seen, heard and experienced.
A future-focused employee proposition
The challenge To highlight everything our client has to offer current and future employees, with a particular...
Read moreCreating a global, aspirational people promise
The challenge To develop a unified core people proposition that would help an incredibly large, complex and diverse...
Read moreOur Thinking
Explore our original thinking, articles, reports and news connected to our EVP work.