Most large organisations are increasingly awash with internal communications data that provide numbers on email, intranet, and other digital platform clicks, reads, and views. But it’s not enough. We need to know more about how our communications actually make people feel.
In these challenging times, we have both an opportunity and responsibility to ensure that we use the power of communications to help our people to feel and do better. Behavioural Science shows us it’s worth doing too…because by positively influencing how our people think and feel, we can influence their behaviour and contribution within our organisations.
For this reason, Forty1 set out to look beyond the usual ‘click and read’ metrics to investigate how employee communications really make people feel. Partnering with YouGov, we conducted research amongst 1,000 US and UK employees in large organisations across sectors such as Healthcare, Technology, Professional Services, Media, Energy, and Utilities. We combined these findings with quantitative and qualitative research conducted over the last year amongst 1000+ employees around the world on behalf of major organisations by Forty1 research specialists.
The result is The Forty1 Sentiment Monitor Report, containing the full findings, expert analysis, and Five Priorities to help leaders communicate more effectively.
Some of the key findings include:
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