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Get your people launch-ready.

Behind every breakthrough is a workforce that needs to understand it, believe in it, and share it. We help you unlock the internal energy your launch demands.

Insight.

In healthcare, launch is never just a milestone. It’s a signal of progress – for your organization, your people, and ultimately, for patients. It marks the culmination of years of science and strategy, and the start of something even more meaningful. But too often, that moment falls short – not for lack of innovation, but because the internal story doesn’t land.

We see it time and again:

Teams beyond the core launch group feel disconnected. Excitement is siloed. Communications are fragmented. And a company-wide sense of purpose is left untapped.

The data speaks volumes.

  • 57% of healthcare employees feel less engaged than they did a year ago (BioSpace, 2025)
  • Pride is falling – from 87% to 82% in just two years
  • Attrition and apathy are rising, even as expectations grow

Without internal alignment, belief, and momentum, even the most innovative product can struggle to gain traction.

What launch readiness looks like.

At Forty1, we make sure your people are as ready as your product. Our four-phase model creates advocacy from the inside out – so when launch day comes, your teams are aligned, engaged, and proud to stand behind it.

Our Four-Phase Model:

  • 2. Learn

    We translate feedback into clear recommendations. We surface blockers, motivators, and signals that inform a tailored engagement strategy.

  • 3. Leverage

    We co-create messaging, campaigns and moments that connect. From training to recognition to launch events, everything is designed to motivate, align and inspire.

  • 4. Lift

    We activate across all channels – consistently, creatively, and at speed. Because belief needs to be built and sustained long after launch day.

  • 1. Listen

    Facilitated listening sessions uncover how your people are really feeling – what inspires them, what’s holding them back, and what they need to feel part of the story.

What it means for your people.

When launch is done right, it becomes a cultural high point: 

  • A renewed sense of mission – clear alignment between work and patient impact
  • Shared energy and pride – momentum that lifts the whole organization
  • Recognition and visibility – employees feel seen and valued
  • Growth opportunities – launches often accelerate learning and leadership exposure
  • Sustained engagement – advocacy that outlasts the campaign

What it means for your brand launch.

When your people are engaged, aligned and inspired, the impact on your launch is both immediate and long-lasting:

Stronger internal alignment

 A unified voice across functions, geographies and channels.

Faster field readiness

Employees who understand, advocate for, and deliver the launch story from day one.

Sharper HCP engagement

Consistent, confident communication that earns trust and attention.

Greater cross-functional efficiency

Fewer silos, clearer roles, and better collaboration under pressure.

Enhanced reputational impact

A launch that signals clarity of purpose, not just product innovation.

Stronger patient connection

Employees who understand their role in the journey to better outcomes.

Your science is ready. Your strategy is ready.

Are your people?

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