In a continually shifting and increasingly complex landscape, successful and sustainable change that puts your people at the center has never been more important. They continue to be both the biggest detractor and force multiplier to successful change.
But time and time again, leaders fail to understand how their people experience transformation. All too often relying on metrics and KPIs that consider the needs of their business, it’s essential that leaders give the same level of consideration to the needs, experience, and behavior of their people.
Without taking people into consideration, it will always be difficult to communicate change in a way that engages employees, sparks action and, ultimately, changes behavior.
We work with you to understand the context and desired outcome of your change – digital transformation, a new process, deploying a new strategy. This is the “behavioral change goal.”
We uncover the demographics we’d like to target with our change diagnostic, identifying the groups that will yield the most relevant and informative insights.
Delivered through a short survey, the tool seeks to understand how people think and feel about the change (decisional balance), where they are on their change journey (stage of change), and what cognitive and physical barriers might prevent them from changing (perceived barriers).
We process the insights from the Morphex diagnostic tool using our proprietary behavior algorithm. The insights report features a heatmap, giving you an overview of where change communications and interventions will be most effective as well as expert analysis from our Behavioral Science team on trends, anomalies, and insights from the data.
Our behavioral scientists recommend the behavioral and perceptual “triggers” that will spark action and move people towards the desired behavioral change goal. Our communications and strategy specialists recommend the communications and interventions that will activate the identified triggers and help deliver lasting change.
Our Change Center of Excellence, supported by the creative and strategic expertise of Inizio Engage XD, can then develop and execute the communications and interventions recommended by Morphex.
With the insights from Morphex, senior leaders, internal communications experts, change specialists or anyone leading transformation in their business, will be able to engage their people more effectively through targeted communications and interventions and generate buy-in from leadership.
